Thrive Spotlight: Tori Pazda – Director, Marketing

Welcome back to another installment of our “Thrive Spotlight” blog series.

Our featured employee is Tori Pazda, Director, Marketing. Tori works closely with our EVP, Marketing to create and implement impactful marketing initiatives and strategies to ensure the success of our marketing program. She is also responsible for coordinating and organizing Thrive’s events, managing the sales and marketing budget, overseeing the marketing platforms we utilize, and training employees on how to use them effectively, all while successfully managing a team.

Tori is based in Lakeland, Florida and works out of our Lakeland office. On office days, she loves a midafternoon trip to Black and Brew, a nearby coffee shop, to get a chai latte. Outside of work, Tori enjoys strength training, and recently started running. She enjoys spending time with her family and friends, playing games, traveling, and watching a good TV show or movie.

Hi Tori! Can you tell us about your background and how you came to Thrive?

After graduating from college, I started working at DSM Technology Consultants in 2014. In 2022, DSM was acquired by Thrive, and I joined the marketing team. I have been working in marketing for nearly 10 years now.

Where did you go to school or get training?

I attended the University of South Florida and got my BA in Mass Communications. I graduated from USF in 2013.

What do you most enjoy about working for Thrive?

THE PEOPLE! And if I could say that one thousand times, I would. I love what I do, but more importantly, I love who I do my job with.

Are there any recent exciting projects at Thrive you can tell us about?

We recently implemented a new virtual and in-person events platform that really levels up the way we handle events. I have done a lot of work to learn this platform and get it set up, so events run more efficiently and provide better ROI.

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