There can hardly be a person who has used a computer in the last ten years who hasn’t received a spam email at some point or another. For most of us, this is a daily occurrence, a nuisance that can be filed alongside the daily commute and packaging that won’t open properly. It rarely occurs to many of us why we receive so much spam. While it is pretty obvious that there is a basic commercial imperative behind a lot of spam, why is this particular marketing technique so prevalent in the modern world?
Quite simply…because it works! Pitching goods via spam earns the people engaged in it hundreds of millions of dollars per business per year, while the cost and time involved in sending spam is somewhere between negligible and non-existent. (more…)