Celebrating World Backup Day

Cybersecurity threats are increasingly sophisticated and frequent, and the impact from these attacks keeps rising. With more data sources than ever, cybercriminals are stealing more records than ever – billions annually – to sell and to use for extortion. Among highly targeted nations, the U.S. has the highest average total cost of a data breach.

As technology evolves, we generate more and more data, and the management of that data becomes more critical. With around 4.66 billion active Internet users worldwide, the data produced daily surpasses the imagination: 2.5 quintillion bytes of data were created every day in 2020. That is equivalent to 10 million blu-ray discs, which when stacked would be as tall as two Eiffel Towers combined. (Dihuni, 2020). 

Stored data grows 5x faster than the world economy. Yet, many of us neglect the very premise of data management, whether it’s family photos from a trip taken seven years ago or enterprise data like confidential emails and databases, 21% of people have never made a backup. Technological innovation has made it so data is the currency that runs the world. 

Data loss can occur in many different ways, from hardware failures to cyber-attacks. The fact is, this data loss can have a devastating impact on both individuals and businesses. Personal data loss can lead to the loss of precious memories, while business data loss can lead to significant financial loss, reputational damage, and even legal consequences. That’s why backing up your data is so important.

Regardless, people still need a reminder. World Backup Day, celebrated annually on March 31st, is a day dedicated to raising awareness about the need for data backup and protection. It’s a day for us to stop and think about our data, where it is stored, who has access to it, and what would happen if it were lost.

In celebration of this day, we could all use a refresher – back up your data by creating a duplicate copy and storing it in a separate location, so that if the original data is lost, you can recover it. There are different ways to backup your data, from cloud-based storage solutions to external hard drives. 

A data backup is just one part of the equation. It’s also essential to ensure that your data is protected from hackers and breaches to the best of your ability. This means using strong passwords, regularly changing those passwords, and limiting access to sensitive information.

On World Backup Day, take the time to review your data backup strategy and make sure that your data is protected. Ask yourself:

• Do you have a backup plan in place?
• How often do you back up your data?
• Where do you store your backup data?
• Who has access to your data?
• Do you use strong passwords to protect your data?

If the first bullet above seems daunting, there’s no need to fear. Thrive can help with solutions to take care of your data so you don’t have to. Thrive’s implementation of hybrid cloud solutions, cybersecurity data protection, and when all else fails, Disaster Recovery as a Service, ensures your business’ data is locked up 24x7x365 rather than just on this one important day. 

So, a Happy World Backup Day! And contact Thrive so we can help identify where the gaps are in your current security posture and put you on a path to better data management.